The Ten Faces of Innovation: IDEO’s Strategies for Beating the Devil’s Advocate and Driving Creativity Throughout Your Organization-Fast Shipping

Description

The author of the bestselling The Art of Innovation revealsthe strategies IDEO, the world-famous design firm, uses to fosterinnovative thinking throughout an organization and overcome thenaysayers who stifle creativity.

The role of the devil’sadvocate is nearly universal in business today. It allows individuals tostep outside themselves and raise questions and concerns thateffectively kill new projects and ideas, while claiming no personalresponsibility. Nothing is more potent in stifling innovation.

Over the years, IDEO has developed ten roles people canplay in an organization to foster innovation and new ideas whileoffering an effective counter to naysayers. Among these approaches arethe Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filledwith engaging stories of how Kraft, Procter and Gamble, Safeway and theMayo Clinic have incorporated IDEO’s thinking to transform the customerexperience, The Ten Faces of Innovation is an extraordinary guide tonurturing and sustaining a culture of continuous innovation and renewal.