Description
| Author/Contributor(s): | Brodsky, Norm; Burlingham, Bo |
| Publisher: | Portfolio |
| Date: | 2/23/2010 |
| Binding: | Paperback |
| Condition: | NEW |
“One is tempted to say ‘the only book you’ll need on starting a business.’ Brilliant! Genius! Choose your superlative-it’ll fit.”-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there’s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular “Street Smarts” column he cowrites with Bo they’ve adapted their best advice into a comprehensive guide for anyone running a small business.
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