Description
A revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever
Mention the word marketing, and every executive cringes. For decades, weve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost timeworse off than where they started.
In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing successpillars based on one reality of marketing that will never change: your audience is human.
Whether youre a small business owner, marketer, or executive, this book will teach you:
How to mimic the human experience to cultivate customer loyalty
The four vital components every foundational marketing plan needs
How to align your marketing with the five science-based stages of human relationships
How to implement these strategies in a proven marketing framework
Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in todays competitive business landscape.
Author: Daniel Bussius
Binding Type: Hardcover
Publisher: Greenleaf Book Group Press
Published: 09/26/2023
Pages: 296
Weight: 1.23lbs
ISBN: 9798886450927
Language: English
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