Description
Get your idea off the ground.
Youve got a great idea that will increase revenue or boost productivitybut how do you get the buy-in you need to make it happen? By building a business case that clearly shows your ideas value. Thats not always easy: Maybe youre not sure what kind of data your stakeholders will trust. Or perhaps youre intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. Youll learn how to:
Spell out the business need for your idea
Align your case with strategic goals
Build the right team to shape and test your idea
Calculate the return on investment
Analyze risks and opportunities
Present your case to stakeholders
Author: Raymond Sheen
Binding Type: Paperback
Publisher: Harvard Business Review Press
Published: 07/07/2015
Series: HBR Guide
Pages: 176
Weight: 0.4lbs
Size: 8.90h x 5.00w x 0.80d
ISBN: 9781633690028
Language: English
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