Description
“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.”Newsweek
“Revolutionary! Surprising!”Business Week
“Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.”USA Today
Author: Al Ries
Publisher: McGraw-Hill Companies
Published: 11/22/1997
Pages: 224
Binding Type: Paperback
Weight: 0 lbs
Size: 0″ H x 0″ L x 0″ W
ISBN: 9780070527263
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