Description

A powerful, game-changing book. Toms approach is changing lives.

Seth Godin, Author of This is Marketing

Discover how supporting employment for people with autism unlocked new ways of running a businessand revealed transformative lessons for all of us.

Rising Tide Car Wash in Parkland, Florida, isnt average in any way. When Tom DEri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Toms brother Andrew has autism, and he was facing lifelong unemployment. So the family set out on a mission to provide professional opportunities for people like Andrew, starting with one car wash. Now its one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

The Power of Potential tells the inspiring, surprising reason why: The washs excellence isnt in spite of their unusual workforce, but because of it. Thanks to their neurodivergent staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses, including:

You hire based on interviews

You think great talent is the secret to a great business

Your managers are good enough

You fire your worst employees

By spotting and correcting these hidden problems, any businesswith any kind of workerscan achieve unexpected wins and leave average behind. At Rising Tide, solving these problems resulted in four unexpected wins that added up to a culture of excellence:

Every employee felt safe

Accountability became a tool for growth

Everyones work gave them a sense of purpose

Customers loved their experience

Author: Tom DEri
Binding Type: Hardcover
Publisher: HarperCollins Leadership
Published: 01/24/2023
Pages: 256
Weight: 0.92lbs
Size: 9.10h x 6.00w x 1.10d
ISBN: 9781400228850
Language: English