Description
Great ideas are all around us, waiting to be discovered. Heres how to find them.
Were used to imagining creativity as a lightbulb momentsudden, mysterious, reserved for the gifted few. But what if ideas arent conjured from thin air? What if theyre discoveredmore like precious artifacts that we unearth and refine?
In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isnt magic, its method. The most successful innovators dont wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.
With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous drip paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away.
By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideasthis book is your guide.
Author: George Newman
Binding Type: Hardcover
Publisher: Simon & Schuster
Published: 01/27/2026
Pages: 304
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.83d
ISBN: 9781668026007
Language: English
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