Description
| Author/Contributor(s): | Armstrong, Derek; Yu, Kam wai |
| Publisher: | Touchstone |
| Date: | 5/8/1997 |
| Binding: | Paperback |
| Condition: | NEW |
Image is a tool that guarantees success — but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world’s leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
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